Gresham's re-defines its tacto-strategy to ensure its long-term survival.
An aggressive campaign dubbed “Technology on Tap” is launched for representing global firms involved in the business of steam boilers (and ancillary equipments), building materials and industrial chemicals. The areas are selected to quench the thirst of the rapidly expanding industrial users.
With astonishing speed, un-relentless enthusiasm and backbreaking efforts, and in the short span of only 7 months, Gresham’s was successful in taking on exclusive representation of:
- Procter & Gamble, USA
- Eastman Kodak, USA
- Kerner Greenwood, UK
- Stein Refractory, UK
- Ray Burner Company, USA
Gresham’s attains a 87% market share in its sphere of activities.
Engineering & Project Management Department is officially created to provide full technical support to the company’s growing reference list throughout the country.
Customer Service Department is officially created to provide after sales services to the company’s growing reference list throughout the country. |